SEO Research Associate Editor

Tasks and responsibilities:

• Reviewing and analyzing the sites for areas that can be improved
• Identifying strong keywords and links
• Editing content to include SEO characteristics (title structure, keywords, links)
• Optimizing all written content and images
• Fixing tagging of images and posts
• Reviewing heading tags

Content Writer

Tasks and responsibilities:

• Researching and writing content on topics such as: time management, productivity, business regulations, team collaboration, project management, task management, employee management, team management, remote work
• Updating and improving existing content
• Writing a social media summary about each blog post
• Adjusting the content to match search intent and follow good SEO practices
• Preparing content for different mediums (blog posts, guides, and videos)
• Working closely with editors, designers, other writers, and video editors

Freelance copywriter

Digital Marketing Manager / Head of Marketing

Tasks and responsibilities:

• Creating a marketing plan with goals and benchmarks to meet
• Planning digital marketing campaigns (SEO/SEM, email, social media, content)
• Managing social media platforms and creating a social posting calendar
• Building and maintaining social media presence
• Writing, editing and proofreading online content
• Optimizing website and social media for SEO and readability
• Tracking and measuring SEO and Google Analytics to provide monthly reports
• Managing contests and giveaways
• Developing and monitoring campaign budget
• Measuring and reporting performance of all marketing campaigns
• Evaluating important metrics that affect the website traffic
• Partnering with influencer specialists to improve marketing results
• Identifying the latest trends and insights
• Managing, leading, training and motivating Marketing interns

Achievements:

• Increased website traffic by creating and implementing an effective SEO strategy
• Generated uplift in organic traffic to the website within 7 months
• Created an effective paid Facebook and Instagram advertising campaigns which generated double website visits
• Reduced online spending by taking over the management of paid campaigns
• Built over 13k Facebook following and 3k Instagram following starting from scratch
• Increased online sales by developing an effective marketing plan and strategy
• Mastered working with Google Analytics in order to provide relevant reports

Human Resources Manager

Tasks and responsibilities:

• Creating job descriptions and advertising open positions
• Managing the hiring and recruiting process (reviewing resumes, conducting interviews, drafting emails)
• Managing a team of over 15 employees
• Administering employees salary and benefits
• Ensuring that the company is legally compliant in all its employment activities
• Tracking employees performance
• Addressing employees personal issues and dealing with their emotional problems
• Participating in disciplinary and termination meetings

Achievements:

• Built an efficient and effective team
• Developed thick skin
• Learned how to manage stress

Content Manager

Tasks and responsibilities:

• Writing and proofreading content
• Creating a cross-platform content strategy
• Building a following on social media
• Managing content across all social media platforms
• Collaborating with marketing and design team to plan and develop site content, style and layout
• Optimizing content according SEO
• Editing other writers’ content

English Second Language Teacher

Tasks and responsibilities:

• Planning, preparing and teaching lessons
• Designing English teaching programs
• Adjusting instructions to meet all students’ learning styles
• Selecting appropriate materials, resources, books
• Assessing, tracking and providing timely feedback on achievement
• Completing administrative tasks
• Supervising students’ attendance and behavior